Smartcodes: the missing link.

More than 4 billion people – over half the planet – are equipped with mobile phones. With the success of the iPhone, Blackberry and Droid many people are moving from ordinary mobile phones to internet-enabled smart phones that are as powerful as traditional desktop computers. With this shift, consumers are now using their smart phones as a tool to retrieve information and make better purchasing decisions when and wherever they may be. The key is to create the real world link and “Smartcodes” are just that.

Specifically, the QR Smart Code is a unique picture that contains a two-dimensional binary code that when scanned links the phone instantly to such content as product demo videos, reviews, promotions; contests; mobile commerce sites; or a brand’s Twitter and Facebook page. No typing in long URLs or searching company web sites for a specific piece of information about a product or service. The power of the QR Smart Code is that it allows consumers to not only find out more information about a particular brand, but a specific product helping them to choose products and brands that align with their values.

By integrating mobile technology into such traditional marketing mediums as advertisements, environmental graphics (billboards, posters, POP displays, etc.) and packaging, consumers need for information and services, can be met by retailers and manufacturers resulting in:

Increased Sales:There is a clear link between relevant information provided at the point of sale and purchase decisions. Put simply, better information in the consumers’ hands means more sales.

IncreaseD Customer Satisfaction and Loyalty:Consumers will reward those businesses that best meet their needs for information and services. Mobile technologies allow for increased brand interaction, identification and personalization, not only meeting consumers needs better but connecting with them on deeper levels of communication.

Add Value to Physical Products and Experiences Through Digital Services:As consumers spend more time online – which is increasingly being done on their phones – mobile phones become the “glue” that ties physical products and stores to the digital world.

Completely Trackable and Quantifiable:Unlike many traditional marketing efforts, analytics based on the consumer scan of the code including time of day and location help brands make better decisions around their marketing efforts and messaging.

Supply Chain Solution: QR Smartcodes can not only link traditional and online marketing efforts they can be used in enterprise operations to track and trace delivery or ticketing. For example, by embedding a QR Smartcode into a product or delivery packaging, suppliers can establish easy means of tracking workforce progress or keeping warehouses up to date on stocking information.

For consumers, QR Smartcodes can:

Make the Shopping Experience Easier:by finally making mobile shopping a reality – see a product, scan the code, instantly connecting the consumer to the merchant or manufacturer for purchase.

Empower the ConsumeR:By giving consumers the right information and tools at the right time to help them make informed buying choices.

QR codes are widely and successfully used in Europe and Asia. Today, the use of this powerful new brand activation tool is increasing rapidly in the United States. Major global brands and retailers such as McDonalds, Calvin Klein, Google, Nike, Brooks Brothers, Ralph Lauren, Best Buy, the NBA and the Gap have integrated them into their traditional marketing efforts here in the United States. This acceleration will only increase as major mobile phone carriers are now push the QR Smart Code scanning technology in their sell through of smart phones to consumers. While this innovative tool holds great promise with expansion, the phrase “content is king” plays an important role in the ultimate success and wide spread use of QR smart codes in marketing efforts. At the end of the scan, brands need to deliver to end users compelling content to ensure their engagement in the product and brand. We can help you not only understand the power of QR Smart Codes, but help you deliver powerful content formatted for the mobile environment.

To learn more about QR Smart Code marketing and how My Mobile Kingdom can help you drive sales with QR Smart Codes, please read our white paper or contact us at hello@mymobilekingdom.com or call us at +1 (802) 316 1975.

How is Google taking advantage of Smartcodes?

About Us

Dreamlike Pictures
Dreamlike Pictures produces commercial spots, 3D animation, television shows, music
videos, theatrical trailers, independent features and content for digital signage delivery in
over 9 countries. Recent clients include CBS, PBS, BBC, the Discovery Channel, Green Mountain Power, Ben & Jerry’s, Rossignol Skis, and HP as well as numerous national political and environmental campaigns.

RPM Design
RPM is a full-service marketing and design agency based in Burlington, Vermont focusing
in the youth markets. We have been fortunate to work with everyone from startups to such established brands as Nordica, Burton, Gravis, Black Diamond, Parlee Cycles, Thrive Records, Tecnica, ECHO Lake Aquarium and Science Center, Winlord US and numerous others in the fashion, music and action sports industries.

TimeWave Media
TimeWave Media is an interactive agency focused on mobile and desktop web design. The agency has a background that spans across digital and traditional mediums. TimeWave Media's comprehensive design capabilties are complimented by the agency's understanding of the importance of metric-specific analytical tracking of campaign success rates in order to measure and quantify the return on creative investment for clients.